Starbucks, 2023

Valentine’s Day promotional in-store activation - for one day only Bee created bespoke artwork on reusable cups to encourage people to move away from single-use takeaway cups.

Bee’s participation in the activation was covered by publications such as London World and Metro:

“Illustrator Bee Illustrates is one of those artists. They said: ‘I’m thrilled to be working on this partnership and through it, hopefully encourage people to make the most of their reusable cups and spread a little joy at the same time. I’m so excited to celebrate love in all its forms and share my art in the process.

‘Valentine’s Day is typically focused entirely on romantic love, and I wanted to use my art to celebrate iterations of love that fall outside of that category. As a queer person, celebrating love that looks a little different is a reoccurring theme within my art, and this design embodies that.’”